Audio Packaging Design/Production
Selling Power Live was a monthly audio magazine published by Selling Power magazine. First published on cassette, a CD format was later added. In addition to producing the product monthly, it was promoted heavily, and in particular, in Selling Power magazine. This required some creative ways to merge audio and print without costing a fortune or violating postal regulations.
Selling Power Live was a monthly audio magazine published by Selling Power magazine. It was my job to make sure the 20,000 (sometimes more, sometimes less) units were mailed properly each month, that the audio was correct and good quality, that postal regs were met, vendors were handled properly, and the costs were kept under control. Selling Power Live received the Best New Audio Award (The Audie) from the Audio Publishers Association. We produced this first on cassette and then added a CD format. We promoted it very heavily and I had to develop ways to have it included with the magazine without breaking the bank or violating postal regulations.